If you’re diving into the world of hybrid and multi-cloud setups, you’ve probably realized that managing costs across these diverse environments can feel a bit like herding cats. But fear not! Today, we’re taking a look at the world of FinOps and exploring how it can help you keep your cloud spending in check.
The Hybrid and Multi-Cloud Reality Check
Let’s face it: the days of single-cloud strategies are fading fast. Recent studies show that a whopping 93% of enterprises are rocking a multi-cloud approach, while 87% are all in on hybrid cloud. On average, companies are juggling 2.6 public clouds and 2.7 private clouds.
This diversity is great for flexibility and avoiding vendor lock-in, but it’s a real headache when it comes to managing costs. So, let’s break down the challenges and solutions, shall we?
The FinOps Struggle Is Real
First up, let’s look at why FinOps in hybrid and multi-cloud environments is trickier than solving a Rubik’s cube blindfolded:
- Limited Visibility: Getting a clear picture of usage and spend across multiple platforms? It’s like trying to see through fog.
- Inconsistent Cost Allocation: Tagging and allocating costs consistently across different environments? Easier said than done.
- Complex Forecasting: Predicting future spend with all those different pricing models? You might as well be reading tea leaves.
- Governance Nightmares: Enforcing consistent policies across diverse clouds? It’s herding cats, remember?
- AI Workload Costs: Oh, and let’s not forget about those resource-hungry AI and ML workloads that can blow your budget faster than you can say “GPU instance.”
Strategies to Get Your FinOps Game On Point
Now that we’ve painted a picture of the challenges, let’s dive into some strategies to tackle them head-on:
- Invest in a Comprehensive FinOps Platform
Think of this as your Swiss Army knife for cloud cost management. You need a platform that plays nice with all your clouds (public, private, and on-premises), offers optimization recommendations across platforms to manage resources more effectively and reduce unnecessary costs, and throws in some AI-powered forecasting for good measure. Bonus points if it comes with fancy executive-level dashboards to keep the C-suite happy.
- Standardize Your Tagging Game
Develop a rock-solid tagging strategy that works across all your cloud platforms. This is crucial for accurately allocating costs to different projects or teams. And please, make sure to use automation to enforce these policies. Your future self will thank you.
- Play Workload Tetris
Not all workloads are created equal. Some belong in the public cloud, others on-premises. Consider factors like performance needs, data security, workload predictability, and cost-effectiveness when deciding where to run things. And remember, it’s important to consider and understand unit economics on relative cloud cost performance in aggregate.
- Embrace the AI Revolution (for FinOps)
Let machines do the heavy lifting:
- Use ML models to predict future spend
- Set up automated anomaly detection to catch cost spikes
- Automate GPU consumption monitoring with the ability to convert CapEx to OpEx for chargeback purposes
- Implement Fair Chargeback Models
Create a unified rate card that normalizes costs across platforms and automate those chargeback reports. Give teams self-service access to cost data – knowledge is power, after all. And create a culture of accountability and visibility on infrastructure costs. It’s no longer about a one-time “optimization” project, it’s about ongoing “cost avoidance”.
- Foster a FinOps Culture
Bring together your finance gurus, tech wizards, and business stakeholders to form a FinOps dream team. Regular cost review meetings and shared KPIs will help keep everyone aligned.
- Level Up Your FinOps Maturity
Think of FinOps maturity as a video game. You start at level 1 with basic visibility and work your way up to level 5 where cloud financial management is fully integrated with business objectives. Use KPIs to track your progress, like the percentage of accurately allocated cloud spend or how quickly you can detect and respond to cost anomalies.
- Tame Those AI Workload Costs
As AI and ML become more prevalent, consider these cost-saving strategies:
- Evaluate private cloud or on-premises options for predictable, high-volume AI workloads
- Optimize hardware for specific AI use cases in private environments
- Implement strict governance for public cloud AI/ML resource usage
- Leverage spot instances for non-time-sensitive AI training jobs
- Stay on Top of Cloud Provider Offerings
Cloud providers are constantly rolling out new services and pricing models. Make it a habit to:
- Regularly review and optimize reserved capacity purchases
- Evaluate new instance types for better price-performance ratios
- Consider using native cloud provider cost management tools alongside your FinOps platform
The Future of FinOps: Crystal Ball Time
As we wrap up, let’s take a quick peek at what’s on the horizon for FinOps:
- Deeper integration with overall IT service management
- Growing emphasis on sustainability metrics in cloud financial management
- Rise of industry-specific FinOps benchmarks and best practices
The FinOps Bottom Line
Mastering FinOps in hybrid and multi-cloud environments isn’t just about pinching pennies – it’s about making smart decisions that align your cloud usage with business goals. By implementing these strategies and staying ahead of the curve, you’ll be well-equipped to navigate the complex world of cloud costs while driving innovation.
Remember, FinOps is a journey, not a destination. Stay curious, keep learning, and don’t be afraid to experiment. Your cloud environments (and your CFO) will thank you for it.
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ABOUT THE AUTHOR
Sundeep Goel is the CEO of DigitalEx – a leader in the Cloud FinOps space with a particular focus on LLM workload optimization. He is an enterprise software veteran across several quality VC-backed technology companies and has held leadership roles at Netsuite, Adthena, and Procore. He has significant experience helping to scale up B2B software organizations commercially and has held CRO, COO, and VP Sales titles across his career.
Sundeep has a Bachelors degree in Computer Science from the University of Pennsylvania and currently lives in Austin, Texas with his wife, 2 boys, and puppy.
